Numbers Don't Lie
The first “Got Milk?” ad, in 1993, was directed by ______.
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The first “Got Milk?” ad, in 1993, was directed by Michael Bay.
All humans used to be lactose intolerant.
All mammalian young produce an enzyme known as lactase, which allows babies to digest lactose, a naturally occurring sugar found in milk (human or otherwise). As mammals age, their bodies naturally produce less and less lactase, until eventually milk sugars are no longer digestible. But around 10,000 BCE, a genetic mutation in humans took hold near modern-day Turkey that effectively kept human lactase production permanently set in the “on” position. According to some anthropologists, this gave certain cultures a distinct advantage, since this new lactose tolerance added a pool of easily accessible calories to the human diet. A 2015 study looking at the DNA of Eurasians who lived between 6500 BCE and 300 BCE shows that Russian steppe herders likely introduced the mutation to Western Europe. However, humanity’s ability to digest milk isn’t as widespread as you might think. The U.S. Department of Health and Human Services estimates that 68% of the world’s adult population experiences “lactose malabsorption,” and those percentages are particularly high in Asia and Africa.

