Original photo by Daniel Krasoń/ Alamy Stock Photo
eBay is one of the world’s largest online retailers, auctioning off nearly anything you can think of. While vehicles, jewelry, and electronics are some of the most commonly sold items today, there’s one unusual purchase cemented in the digital storefront’s history: a broken laser pointer.
Silicon Valley developer Pierre Omidyar launched eBay from his home in 1995, though originally it was called Auction Web. When it came time to test the online venture, Omidyar decided to list an inexpensive item he already owned, uploading an ad for a broken laser pointer. He had purchased the $30 device for presentations, but ended up using the laser to play with his cat. When the laser pointer broke after a few weeks, the eBay founder listed it online for $1, making sure to clearly label the device as inoperable. After a week, interest picked up, and a bidding war kicked off; the final, winning bid for the laser pointer topped out at $14.83.
In eBay’s early days, rumors swirled that founder Pierre Omidyar created the site as a way to find more Pez dispensers for his fiancée’s collection. The myth, which was started by the company’s PR specialist to attract attention to the site, was debunked in 2002 but lives on.
Soon after, the online auction marketplace exploded in popularity, and within two years the company had rebranded to its current name and sold its millionth item — a Sesame Street-themed jack-in-the-box toy. However, it would take another two decades for Omidyar’s broken laser pointer to resurface. Canadian Mark Fraser came forward in 2015 amid the company’s 20th anniversary celebration, identifying himself as the very first eBay customer. A self-proclaimed “electronics geek,” he purchased the discounted laser pointer with the hopes of repairing it himself. Although unsuccessful, Fraser held onto the tool for decades and more recently even considered relisting the item on eBay to see what it would fetch.
More than $500 million worth of Beanie Babies have been sold on eBay.
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The first item scanned at a grocery store was a pack of gum.
Lasers have many practical applications, though when they were first invented in 1960, scientists weren’t sure exactly how they could be used. At one point, the technological breakthrough was considered a “solution seeking a problem.” With more experimenting, lasers slowly became commonly used tools — and one of the first places to utilize them was the grocery store checkout. The first supermarket scanners were installed in Marsh Supermarket in Troy, Ohio, in 1974; paired with the newly devised Uniform Product Code (aka UPC or barcode), the scanners could automatically record purchases and tally grocery totals through a computerized system for the first time. A pack of Wrigley’s Juicy Fruit chewing gum was the first item scanned using the system, a choice that wasn’t left to chance — grocery store executives were initially dubious that tiny UPCs could be scanned successfully.
Nicole Garner Meeker
Writer
Nicole Garner Meeker is a writer and editor based in St. Louis. Her history, nature, and food stories have also appeared at Mental Floss and Better Report.
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